To announce their new Polo for Women Spring ’15 collection, together with the Ralph Lauren creative team, MPC Creative transformed Mr. Lauren’s clear vision of a hyperreal cinematic journey through New York City into a 10-minute short film that blends stunning CG with live-action runway performance. On the evening of September 8th during New York Fashion Week, a revolutionary runway event was revealed to hundreds of spectators: a water-screen projection that towered above Manhattan’s Central Park fusing fashion, art and technology. Production Company MPC Creative Creative Director David Estis Executive Producer Tim Dillon Producer Adele Major Managing Director Justin Brukman SVP Marketing, Advertising and Corporate Communications, Ralph Lauren David Lauren SVP Creative Director, Ralph Lauren Amir Mohammady VP of Interactive Design, Ralph Lauren Yong Choe Digital Creative Operations Director, Ralph Lauren Alexandra Scebold VP Global Marketing, Ralph Lauren Carey Krug Head of 3D/VFX Supervisor Vicky Osborn VFX Supervisor/2D Lead Alex Harding 3D Team Ian Brauner, Jean Choi, Scott Denton, Susie Hong, Irene Kim-Ahiska, Christina Ku, Michael Lampe, Patrick McAvena, Garrett Norlin, Isaiah Palmer 2D Team Leslie Chung, Brian Houlihan, John Mangia, Tommy Smith, Chris Vincze Art Direction Design Team Andrew Montague, Theo Daley, Kim Dulaney Grade MPC NYC Colorists James Tillett, Adrian Seery Editor Billy Sacdalan Film Editors Michael Bell, Nathan Byrne, Shawn Harrison, Kyle Mumford